1 in 3 girls and women worldwide experience gender-based violence.
They deserve to feel free, too. Help us bring sport to those who need it most.
Donate at: globalgiving.org/projects/feel-free/
This was a project with a very quick turn-around time, and the challenge was in being able to come up with a stylistic treatment that evoked rather than explained.
My first dig at the design got a lukewarm response- It was too bland and clinical, and did not represent the global nature of Women Win and their actual work.
I drew inspiration from the extensive photo library of the Women Win Flickr page, which eventually got me back on the right track (in time!)
1. Initial Storyboards
2. Design Frames (unused)
3. Background Paintings